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Featured products

Elma dog harness in mocca herringbone weave, side view with chest and neck bucklesApricot cockapoo running on a beach in the mocca Elma dog harness
Sale priceFrom €50,00

9 colors

Luna round dog bed in oat bouclé with a high bolster edgeApricot poodle lying in the oat bouclé Luna bed in a living room
Sale priceFrom €99,00

5 colors

Teddy step-in dog harness in cream teddy fleece with a metal claspCavalier King Charles spaniel wearing the cream Teddy step-in harness
Sale priceFrom €45,00

5 colors

Elma Active dog harness in storm blue with padded chest panelBlack and tan dog seen from behind wearing the storm Elma Active harness
Sale priceFrom €55,00

9 colors

Black and tan cocker spaniel wearing a Staey harness
NEW ARRIVAL

THE NUMA DOG HARNESS

SHOP HERE
Woman at an outdoor cafe table with a dog in a taupe Staey carrier bag
Get to know us

Our Story

Read the full story here

About us

Staey was founded in 2022 by designer and lifelong dog lover Noa, with a simple idea: to create dog essentials that balance function and refined design. Inspired by everyday life with dogs, Staey designs pieces that feel good, work effortlessly, and belong in modern living. Today, Staey is sold in more than 21 countries - yet remains personal, thoughtful, and driven by a passion for quality and care.

Design process

Every product starts with something real – a problem I’ve had, a moment I’ve noticed, a feeling I want to recreate. I still draw all our designs by hand, guided by Scandinavian design values: simplicity, functionality, and calm beauty.

From there, the process gets practical. We test, tweak, and adjust until it works just right – not only for the dog, but for the human too. Because good design isn’t about decoration. It’s about how things feel, how they last, and how they fit into real life.

Production

Staey is shaped through close collaboration with skilled manufacturers, each chosen for their expertise and craftsmanship. We visit our factories regularly to ensure exceptional quality, thoughtful details, and a refined result in every piece. This hands-on approach reflects our values and defines everything we create.

Inspiration

Staey is inspired by everyday life with dogs and the moments we share with them. From quiet mornings to long walks, our designs are shaped by real experiences, modern living, and a love for thoughtful simplicity. We draw inspiration from clean design, functional details, and the bond between dog and owner - creating pieces that feel natural, considered, and made to last.

Two young dogs on leads sitting in front of a wooden door

READY TO SPOIL YOUR DOG?

Every Staey design starts with real moments from my life with my own Alba.

I create each product with comfort, quality and practicality in mind - because practical can (and should) look beautiful too.

So your life together with your dog can become easier and better.